Keys
to understanding what are the basic concepts of
SEO...
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Preface
There are some basic concepts
that all search services have to follow. They
all follow certain concepts because they are all
driven by humans and humans are governed by certain
laws of nature. While there are many things different
about spidering engines compared to human reviewed
directories, specifically in terms of scalability,
there are some very important things that are
the same. They are the same because whether it
is a human doing the indexing and categorizing
or a computer program, such as a spider, the spider
was programmed by a human and therefore, it can
only do what a human told it to do within the
limitations of the technology available at the
time. The spider is going to do it's best to emulate
what a human would do. It will do whatever it
is told to do by a human much faster, but without
the skills that are unique to the dominant species.
The moral of the story is, if
you want to achieve top placements within an index,
whether spider based or human reviewed, you simply
have to "think" like a human as opposed
to trying to "think" like a computer
program. Logic, common sense and human civility
towards your fellow man, will win out over any
computer language every time. You will get more
traffic, (and much, much more importantly -- sales),
by accepting that you are dealing with a real
person, not that different from yourself, instead
of thinking you are just a username and password
trying to trick a computer.
That is not to say that spidering
engines do not have weaknesses that can be exploited,
(same goes for human reviewed directories but
more on that a little later). they certainly do.
It is only saying that to really "see"
those weaknesses for what they really are, and
"see" how to best take advantage of
them to enable you to achieve your own placement
objectives, it is a great help to be able to first
understand how silly things like hidden text,
re-directs and a lot of other on page goofiness
is. Once you accept that you are dealing with
a human being, although it may be once removed,
it is easy to understand what that human being
was likely trying to accomplish when they programmed
the spider in the first place. Understanding and
accepting that gives you a huge advantage over
your competitors and opens a lot of doors into
the mind of the person or persons creating the
index.
It so happens that I am one of
the most successful placement specialists on the
planet. I'm not claiming to be "the best"
or to be some kind of "guru". I am simply
telling you that I have a lot of experience in
this field and I have a reputation within the
industry for a reason. I really can tell you EXACTLY
how to get a number 1 spot on virtually any keyword.
I'm willing to bet that there are some reading
this even now who can attest to my ability by
pointing to their own pages at the top based on
something I had addressed. I was able to start
doing that by learning and accepting those basic
concepts I mentioned earlier.
As long as we are going to open
a topic like this, I will help where I can and
I believe the best help I can give is to share
those basic concepts. What you do with those concepts
is up to you. One of my favorite quotes is, "I
don't mind telling you where I think the gold
is buried but you have to do your own digging".
I have said many times in the
past that I accept no responsibility whatsoever
if you use any advice I give and it doesn't work.
I have no control whatsoever over any action that
any search service other than SearchKing may take.
I have no inside deal with any service outside
of the same PPC deal or trusted feed deals than
any one of you could get. So, if you do anything
based on what I say and it goes badly, don't blame
me! On the other hand, I have also often said
I am more than happy to accept as much credit
as you are willing to give if my advice does help.
Still, the purpose of my telling you anything
that could apply to search service top placement
is more in the way of offering some insight into
a different perspective rather than just milking
a little verbal pat-on-the-back out of someone.
I am only relaying my take on things based on
my own personal experiences in the hope of motivating
grey matter and intelligent discussion, (present
author excluded).
As any discussion of techniques
used to get to top spots on search services tends
to be heated arguments at worst and lengthy, convoluted
and self-congratulatory at best, I will try to
keep my offerings at a "reasonable",
(completely subjective term), length. I will discuss
the few concepts I am relatively sure of one at
a time and only start another discussion after
the one has run its course. So here goes the first
one.
BASIC CONCEPT OF SEO
#1
Any search engine will always
try to return whatever it has available that it
thinks is the most relevant data to a specific
query based upon ranking criteria set by the specific
search service itself. That is the search service's
core mission.
BASIC
CONCEPT OF SEO #2
Given the time and motivation,
the stupidest human will win out over the smartest
computer every time.
Did you by any chance see the
movie Jurassic Park? In that movie Jeff Goldblum
had a line that said:
life will always find a way
That sums up the essence of this
concept pretty well.
Every single thing a spidering
search engine does has a pattern. It does absolutely
nothing without being told to do it for a specific
purpose. No matter how many variables exist, no
matter how complicated an algorithm may appear,
there is a pattern and that pattern can be found
by any human willing to look long enough and at
enough variables.
If it is too hard for you to understand,
then you are 100% correct.
Spiders are nothing more than
computer programs and they are dead. They do not
get vibes, premonitions or intuitions. They don't
get scared, steamed up, mad as #### or lovesick.
If they have been programmed correctly, they do
not waiver, hesitate or sacrifice for the greater
good. They only do EXACTLY what the humans doing
the programming told them to do. It is a tool
and nothing more.
Once you understand this concept,
you have a huge advantage over the machine. You
can guess, imagine, deduce and realize what the
machine is attempting to do and then second guess
its actions and re-actions. You can test theories
and make changes based on your findings very quickly
while the machine will take considerably more
resources to alter its behavior to attempt to
counteract any human's behavior.